Privacy Policy

Privacy Policy

Fem Marketing House Co., Ltd. contributes to society by providing summaries of the actual conditions and opinions of consumers and members of society, to companies and organizations. Aware of the recent social demands for the protection of personal information, we will comply with relevant laws, regulations, and guidelines concerning personal information, ensure the security of all personal information handled in our business, and take appropriate measures for the management and storage of information. We hereby establish the "Privacy Policy" and declare that we thoroughly implement and practice the policy among our directors, employees, and all other parties involved in our business operations.

1. Collection, use and provision of personal information
Fem Marketing House Co., Ltd. promises the following regarding collection, use and provision of personal information.
  • Personal information is collected by appropriate and fair means with clearly defined purposes of use.
  • Personal information is only used within the scope of the purpose for which the individual has given consent.
  • When using personal information (interviews), we record and videotape.
  • In principle, we do not provide personal information to third parties. In the case of provision of personal information, we obtain the prior consent of the individual to whom the information pertains.
  • Personal information is kept accurate and up to date.
2. Compliance with Laws, Regulations, and Other Standards Concerning the Protection of Personal Information
Fem Marketing House Co., Ltd. shall comply with national laws and guidelines regarding the protection of personal information when handling personal information. We shall also comply with the laws, guidelines, and other norms for the protection of personal information set forth not only in Japan but also in other countries and regions around the world, including the EU's General Data Protection Regulation (GDPR).
3. Prevention and Correction of Leakage, Loss or Damage of Personal Information
Fem Marketing House Co., Ltd. shall take organizational, personnel, physical, and technical safety measures to prevent unauthorized access to personal information and the loss, destruction, alteration, and leakage of personal information. In the event of an outbreak, corrective measures are promptly implemented. The details of the management measures are clearly stated in the "Detailed Rules for Personal Information Management Implementation" and the "Detailed Rules for Safety Measures" and shall serve as a code of conduct for directors and all employees.
4. Response to Complaints and Consultations
Fem Marketing House Co., Ltd. shall respond to inquiries, complaints, and consultations from research participants regarding the collection, use, and provision of personal information by a dedicated person (Personal Information Protection Manager) and resolve the issue without delay.
5. Continuous Improvement of the System for Personal Information Protection
In order to put personal information protection into practice, Fem Marketing House Co., Ltd. shall ensure that its directors and employees comply with the "Basic Rules for Personal Information Management" and other internal regulations and conduct regular internal audits to review and improve the system.

Fem Marketing House Co., Ltd. is committed to ensuring that its directors and employees fully understand the purpose and intent of this policy and to protecting personal information.
6. Inquiries and Complaints
For inquiries or complaints regarding our handling of personal information by the Company, please contact the following.
Please note that we cannot accept requests made in person at our office.
Phone Fem Marketing House Co., Ltd.
Personal Information Inquiry Desk
TEL:06-6359-2235
Hours: 10:00 a.m. to 5:00 p.m. (except Saturdays, Sundays, and holidays)
Mail Sho-Rei Building, 3-4-14 Toyosaki, Kita-Ku, Osaka-Shi, Osaka 531-0072, Japan
Fem Marketing House Co., Ltd. Personal Information Inquiry Desk
HP Please inquire from the "Personal Information and Privacy" section of our website.

Fem Marketing House Co., Ltd.
President Koji Hamada
Date of enactment: June 1, 2005
Date of revision (Prior): April 1, 2023
Date of revision (Current): May 24, 2024

Fem Marketing House was granted the Privacy Mark by JIPDEC on May 23, 2006.

About Privacy Mark

Privacy Mark is a certificate regarding the handling of personal information, managed by JIPDEC. JIPDEC examines applicants based on JIS Q15001 and authorizes those recognized as having a proper system to handle personal data to use “Privacy Mark” for their business activities.

Details on Handling of Personal Information

1. Purpose of use of personal information
Our business is to research and collect information on consumer awareness and actual conditions related to products and services, and to provide such information to companies, organizations, and others. For this purpose, we directly collect the following personal information and use it to carry out our business.
Subject Purpose of use of personal information
Survey participants ・ Retention of interview records
・ Management of survey implementation records
・ Sending of survey invitations, materials, sample products, etc.
・ Sending of rewards
・ Product development
・ Provision to companies, organizations, etc., that requested interviews and other surveys
・ Other communications from us
Registered monitors ・ Invitation and requests for surveys
・ Selection of survey targets
・ Product development
・ Sending of rewards
・ Other communications from us
Clients ・ Business management and business communication
Applicants for employment ・ Reference materials for employment selection
Employees (including former employees) ・ Notification to public agencies
・ Employee attendance, labor management, and payment of salaries and wages
・ Business communication, etc., to the individual and his/her family members
2. Dissemination of information regarding retained personal data or data provided to third parties and the handling of personal data from within the EU or the UK
  1. The business operator handling the personal information in question
    Fem Marketing House Co., Ltd.
    President Koji Hamada
    Sho-Rei Building, 3-4-14, Toyosaki, Kita-ku, Osaka
    Phone: 06-6359-2235
  2. Personal information protection manager
    Personal information protection manager: Koji Hamada
  3. Purpose of use of retained personal data
    The purposes of use of retained personal data handled by us are as follows:
    1. Items of retained personal data
      Subject Personal information items
      Survey participants Attribute items such as name, address, e-mail address, telephone number, family status, etc., responses to questions according to the purpose of the survey, interview records (including image data), survey participation history, etc.
      Registered monitors Attribute items such as name, address, e-mail address, telephone number, family status, etc., and responses to questions according to the purpose of the survey
      Clients Name, company name, department, e-mail address, telephone number, etc.
      Applicants for employment Name, address, e-mail address, telephone number, etc.
      Employees (including former employees) Name, address, e-mail address, telephone number, personal identification number, family information, etc.
    2. Purpose of use of retained personal data
      We collect and analyze consumer information, such as attitudes, behaviors, and actual conditions, in line with certain research objectives from survey targets who are pre-registered with us as monitors. It is used as an important resource to support decision making on marketing initiatives.
    3. Transfer of personal data from within the EU or the UK
      When we receive personal data from within the EU or the UK, we comply with the GDPR, confirm and record the circumstances of acquisition, and use the data appropriately according to the context of our business.
    4. Handling of special types of personal data
      When we handle information that is defined as a special type of personal data under the GDPR, we treat it appropriately in the same manner as personal data requiring special attention. It is also processed in accordance with the special criteria set forth in Article 9 or 10 of the GDPR.
    5. Handling of anonymized personal information
      We treat personal data transferred from within the EU or the UK as anonymized personal information only if it is impossible to re-identify the anonymized individual.
    6. Retention period of personal information
      We retain personal information only for as long as is necessary to accomplish the purposes for which we process such personal information. We generally retain personal information received only for the periods specified below.
      Monitor registration information: 2 months from the completion of the withdrawal procedure Survey participation record: 1 year in principle (2 years in principle for survey-related materials, etc.) Record of survey using interview facility/rental equipment: 3 months in principle Employee information: 5 years after resignation Information on applicants for employment: 3 months after the end of the selection process Client information: 10 years in principle after the end of the transaction
      Upon expiration of the retention period, we will delete the personal information from our database. However, we may retain personal information longer than the prescribed period if we reasonably determine it is necessary under applicable laws and regulations or to protect our interests.
    7. No obligation to submit personal information
      Survey participants are not obligated to provide personal data about themselves under applicable laws or contracts.
    8. Right to restrict processing
      Subject to certain exceptions to the GDPR, survey participants, etc., may restrict the processing of personal data of survey participants, etc., in the following cases:
      If a survey participant, etc., disputes the accuracy of his/her personal data If our processing is unlawful and a survey participant, etc., chooses to restrict our processing instead of requesting erasure of his/her personal data If a survey participant, etc., claims to establish, exercise, or defend a legal claim that we no longer require his/her personal data for the purposes of our processing If a survey participant, etc., exercises the right to challenge our processing and awaits verification that we have legitimate basis
    9. Right of data portability
      Survey participants, etc., may instruct us to receive their personal data or transmit such data to a third party designated by them, only when we process such data based on the consent of the survey participants, etc., or in performance of a contract with them.
    10. Right to file a complaint
      Survey participants, etc., may file a complaint with any of the competent supervisory authorities. Complaints regarding our processing of your personal data should be addressed to the relevant data protection authority.
  4. Joint use of personal information
    We may jointly use survey participant information and personal information of registered monitors within the following scope and purposes to the extent necessary to achieve the purpose of use.
    1. Purpose of joint use
      Development of marketing tools, etc., using survey participation records such as interview footage
    2. Scope of jointly used personal information
      Survey participation records such as interview footage, and information on survey participants and registered monitors as set forth in “2. (i) Items of retained personal data” of the policy
    3. Scope of parties for joint use
      Nishikawa Communications Co., Ltd. and its affiliated companies
    4. Responsible party for the management of personal information
      Fem Marketing House Co., Ltd.
3. Inquiries and complaints
For inquiries and complaints regarding our handling of personal information, please contact the following. Please note that we are unable to accept visits in person for such matters.
  1. Contact information
    Phone Fem Marketing House Co., Ltd.
    Personal Information Inquiry Desk
    TEL:06-6359-2235
    Hours: 10:00 a.m. to 5:00 p.m.
    (except Saturdays, Sundays, and holidays)
    Mail Sho-Rei Building, 3-4-14, Toyosaki, Kita-ku, Osaka 531-0072, Japan
    Fem Marketing House Co., Ltd. Personal Information Inquiry Desk
    E-mail privacy@femmarketinghouse.jp
    For monitors: Please inquire from the "Personal Information and Privacy" section of our website.
  2. Contact for complaint resolution
    The name of the authorized personal information protection organization and the contact information for complaint resolution are as follows:     
    *Only complaints regarding the handling of personal information will be accepted.
    Name of authorized personal information protection organization: Japan Institute for Promotion of Digital Economy and Community (JIPDEC) Contact for complaint resolution: Authorized personal information protection organizations office Mail: Roppongi First Building, 1-9-9, Minato-ku, Tokyo 106-0032, Japan Phone: 03-5860-7565 (Toll free: 0120-700-779)
4. Requests for disclosure, etc., of retained personal data and records of provision to third parties
With regard to personal information, we respond to disclosures from the individual concerned or their representative of personal information, request for changes, etc. (correction, addition, or deletion of content), or suspension of use, etc. ("suspension of use or deletion," "suspension of provision to a third party," "filing objections," or "withdrawal of consent"), if the information is found to be incorrect as a result of disclosure, as well as requests to disclose "records pertaining to provision to a third party" and "records when receiving a third-party provision" created by us.
  1. Items subject to request for disclosure, etc.
    We will respond to items of personal information in our possession that do not fall under item (viii).
  2. Contact for requests for disclosure, etc.

    a) Monitor My Page

    For information registered as a monitor on our website, etc., requests for disclosure, etc., will be handled through F-Net (Monitor My Page), which can be accessed by entering the ID and password you have set yourself.

    b) Other methods

    For requests for disclosure, etc., that cannot be handled through the Monitor My Page, please fill out our prescribed application form (“application form for disclosure, etc., of personal information subject to disclosure”) and submit it by any of the following methods.
    Mail
    Sho-Rei Building, 3-4-14, Toyosaki, Kita-ku, Osaka 531-0072, Japan
    To: Koji Hamada, Personal Information Protection Manager, Fem Marketing House Co., Ltd.
    E-mail
    Contact: privacy@femmarketinghouse.jp
    *For e-mail: Please enter "Request for disclosure of personal data" in the subject line. Upon receipt, we will send you an e-mail with a URL to your dedicated file box.
    Please upload the completed "application form for disclosure, etc., of personal information subject to disclosure" and other necessary documents there. Please note that failure to complete the upload of the application form and require documents may result in the inability to accept your application.
  3. Documents (forms) to be submitted upon request for disclosure, etc.
    To make a request for disclosure, etc., please fill in all the prescribed items on the application form below and enclose documents for self-identification.
    Our prescribed application form (application form for disclosure, etc., of personal information subject to disclosure) Documents for identification Official identification such as driver's license, passport, etc. 1 copy
  4. Request for disclosure, etc., by proxy
    If the person making a request for disclosure, etc., is a legal representative of the individual, a minor, or an adult ward, or a proxy authorized by the individual to make a request for disclosure, etc., please enclose one of the following documents in addition to the documents listed in the preceding paragraph. In any case, please black out the sections where the place of origin is indicated so that they cannot be read before sending.
    In the case of a legal representative

    Documents confirming the existence of legal representation
    (A copy of the family register, or in the case of a person with parental authority, a copy of the insurance card with dependents' names entered is also acceptable)

    1 copy

    Documents verifying that the applicant is a legal representative of a minor or an adult ward
    (Copy of official identification such as driver's license or passport of the legal representative)

    1 copy
    In the case of a proxy by commission

    Power of Attorney as prescribed by us

    1 copy

    Certificate of the individual's seal impression

    1 copy
  5. Fee
    Fee: The requests for disclosure, etc., are free of charge.
  6. Method of response to requests for disclosure, etc.
    If the application is submitted by mail: The response document will be mailed to the applicant's address as indicated on the application form.
    If the application is submitted by e-mail: We will set up a dedicated file box for the applicant and send the response document.
  7. Purpose of use of personal information collected in connection with requests for disclosure, etc.
    Personal information collected in response to a request for disclosure, etc., shall be handled only to the extent necessary to respond to the request (contact or response). Documents submitted will be retained for 2 years after completing the response to the request for disclosure, etc., after which they will be destroyed.
  8. Reasons for non-disclosure
    If any of the following conditions apply, we may decide not to disclose the information. If non-disclosure is decided, we will notify you with the reasons for the decision.
    When the identity of the applicant cannot be confirmed, such as when the address on the application form, the address on the documents for identity verification, and the address registered with us do not match If the authority of representation cannot be verified when an application is filed by a proxy When there is a deficiency in the prescribed application documents When the subject of the request for disclosure does not fall under the category of personal information When there is a risk of harm to the life, body, property, or other rights or interests of the individual or a third party When there is a risk of significant hindrance to the proper conduct of our business In case of violation of laws and regulations
5. Security control measures taken by the Company
1. Establishment of basic policy To ensure the appropriate handling of personal information, we have established a "Privacy Policy and Details on the Handling of Personal Information."
2. Establishment of discipline in the handling of personal information The "Basic Rules for Personal Information Management" and "Detailed Rules for Personal Information Management" stipulate the appropriate acquisition, use, retention, provision, and disposal, etc., of personal information.
3. Organizational security control measures We ensure compliance with the "Basic Rules for Personal Information Management" and other internal rules and regulations and conduct regular internal audits to review and improve the system.
4. Personnel security control measures Appropriate handling of personal information is stipulated in the "Rules of Employment" and "Basic Rules for Personal Information Management.” In addition, we regularly educate our employees on the protection of personal information.
5. Physical security control measures We have established rules prohibiting unauthorized access or removal of personal information by unauthorized individuals. Additionally, we have established usage rules for devices handling personal information.
6. Technical security control measures We restrict those who have access to our personal information database. In addition, we regularly review our security measures to ensure safety.
7. Understanding the external environment We comply with the Personal Information Protection Law and other relevant laws, guidelines, and systems, and appropriately respond to any changes.
6. Provision of personal information to third parties
  1. Personal information collected may be provided to client companies, collaborating companies, etc., from which the survey is requested, within the scope agreed upon by survey participants in advance of the survey.
    Additionally, we have entered into contracts with client companies, collaborating companies, etc., regarding the handling of personal information that prohibit unauthorized use of personal information beyond its intended purpose.
    However, personal information may be provided to third parties without the consent of the individual in the following cases:
    When required by law When it is necessary for the protection of the life, body, or property of a person and it is difficult to obtain the consent of the individual
    When it is especially necessary to improve public health or to promote the sound growth of children and it is difficult to obtain the consent of the individual When it is necessary to cooperate with national institutions, local governments, or persons or entities entrusted by them in carrying out duties prescribed by law and obtaining the consent of the individual is likely to impede the execution of such duties. When the recipient is an academic research institution, etc., and it is necessary to provide personal data for academic research purposes (including cases where part of the purpose of providing personal data is for academic research purposes, except when there is a risk of unjustly infringing on the rights and interests of the individual).
  2. Our registered monitors can refer to Article 8, Paragraph 4 of the "Monitor Agreement" for more details.
7. Provision of personal data to third parties in foreign countries
  1. We may provide collected personal data to third parties in foreign countries (countries or regions outside of Japan) in any of the following conditions apply:
    With prior consent of the individual When providing personal information to a third party located in a country that is stipulated by the Rules of the Personal Information Protection Commission to have a system for the protection of personal information at a level equivalent to that of Japan When we and the party to whom the personal data is provided have entered into rules/contracts/memorandum of understanding for the handling of personal data, and appropriate and reasonable methods are implemented and secured for the handling of such data When the recipient of the information is certified for handling personal information based on an international framework If any of the events listed in the preceding paragraph "6. Provision of personal information to third parties" applies When providing personal data necessary to perform marketing research services to our clients located in foreign countries
  2. Since the foreign countries to which personal information is provided vary depending on the specific case, it is not possible to specify the name of the country at the stage of your agreement to this Privacy Policy. Please refer to the website of the Personal Information Protection Commission (PPC) for information on the personal information protection systems of various countries.
    https://www.ppc.go.jp/personalinfo/legal/kaiseihogohou/#gaikoku
  3. Since the foreign countries to which personal information is provided vary depending on the specific case, it is not possible to provide information on the personal information protection measures taken by third parties in the foreign country at the stage of your agreement to this Privacy Policy.

Fem Marketing House Co., Ltd.
President Koji Hamada
Date of enactment: June 01, 2005
Date of revision (Prior): April 1, 2023
Date of revision (Current): May 24, 2024

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