Visualize consumers' behavior and attention through Eye Tracking
(eye movement measurement)
By measuring consumers' behavior and attention,
etc. through eye tracking, you are able to grasp their habitual
or unconscious behavior and understand their movements more deeply.
Perfect for marketing researches on product usability, etc.
Capturing consumer's behavior multilaterally,
an effective approach for product development /
improvement can be found.
The wearable eye tracker with wireless live view function is ultra-lightweight and it comes in a user-centric design, which promotes natural viewing behavior and ease of use.